– It is one of the campaigns conducted by ProMax, to bloom awareness on a holistic wellness level.
– It is a community well-being improvement initiative, designed to make healthy choices easier, through permanent changes to environment, policy, and social networks in Lebanon.
– Get in touch your Lebanese traditions.
– Get in touch the creative you.
– Get in touch your Lebanese cultural, geographical and historical heritage.
– Get in touch your sense of social responsibility / CSR.
– Highlight the Lebanese old people living in mountains (couples, singles and families).
– Conserve the traditional life, improve its visibility and benefit local communities.
– Encourage and protect the sustainable development.
– Improve rural tourism and walk the talk.