Daraj means in Arabic stairs.

Darreja means in Arabic make it a trend.

Darreja campaign is a play on words: ‘’Darreja’’ and ‘’Daraj’’, combining the stairs and the trend, to make the physical activity a daily practical lifestyle.

What? Darreja is a wellness campaign for almost all the Lebanese community, it is conveyed by a small sticker.

When? Whenever we have to wait few minutes for the elevator to come, or whenever we can spare few minutes for our health.

Where? In every building that includes stairs, DARREJA sticker is placed on your elevator door, next to the button.

How?
Just by taking the number of stairs you can take, either it is up or down.
It is an adapted program for almost everyone.

Why?
– Raise awareness, create a better healthy community and be socially responsible.
– Manage yourself, and adapt with the available public spaces, to get involved in a practical wellness program.
– Less guilt feeling related to fitness and health, especially when you think you should exercise and you don’t have time.
– Have more time for your wellness.
– Use the energy from the ideal place, your extra energy/calories can be used instead of using the elevator’s fuel.
–  Keep your basal metabolic rate high.
– Stay fit through a practical, an easy and adapted daily fitness program.
– Stay energetic and prevent injuries and diseases.
– Re-program your brain to take control and keep the well-being action plan on the go.
– Promote the daily routine wellness culture, and transmit it to our future generation.

As you can see, it is a teamwork and an individualized wellness campaign, for a better society and a better change, because we can make a change.