Daraj means in Arabic stairs.
Darreja means in Arabic make it a trend.
Darreja campaign is a play on words: ‘’Darreja’’ and ‘’Daraj’’, combining the stairs and the trend, to make the physical activity a daily practical lifestyle.
What? Darreja is a wellness campaign for almost all the Lebanese community, it is conveyed by a small sticker.
When? Whenever we have to wait few minutes for the elevator to come, or whenever we can spare few minutes for our health.
Where? In every building that includes stairs, DARREJA sticker is placed on your elevator door, next to the button.
Just by taking the number of stairs you can take, either it is up or down.
It is an adapted program for almost everyone.
– Raise awareness, create a better healthy community and be socially responsible.
– Manage yourself, and adapt with the available public spaces, to get involved in a practical wellness program.
– Less guilt feeling related to fitness and health, especially when you think you should exercise and you don’t have time.
– Have more time for your wellness.
– Use the energy from the ideal place, your extra energy/calories can be used instead of using the elevator’s fuel.
– Keep your basal metabolic rate high.
– Stay fit through a practical, an easy and adapted daily fitness program.
– Stay energetic and prevent injuries and diseases.
– Re-program your brain to take control and keep the well-being action plan on the go.
– Promote the daily routine wellness culture, and transmit it to our future generation.
As you can see, it is a teamwork and an individualized wellness campaign, for a better society and a better change, because we can make a change.
Our ancestors were living in a traditional gym long time ago, in nature, where work and work-out were one task, as they were working and making a living in the same time (gardening…), when they were visiting each other (walking on hiking trails…)…
Our professional life in the Lebanese city, especially in Beirut now is way different, as the type of jobs are different, the buildings are too close to each other, the public spaces and green areas that connects the regions geographically are becoming more and more inside a theoretical architectural master plan on papers, the stress caused by the closed city and buildings is proportional as much as the buildings are close to each other, the traffic, the responsibilities, ect…All the above is influencing our stress level, our brain, our focus, our priorities, and our body, trying to make a new shape to our future wellness and generations, making our self-management and our wellness, a survival task not to be used but on emergencies.
Why go and wait in hospitals’ emergencies, when we are obliged to have time? And we can’t take action and control our practical wellness daily activities? Do we really need to reprogram our brains through a smooth way?
A small sound inside of our conscious mind always whispers to tell us: ‘’you should take care of your well-being today through many ways, fitness, wealth, connecting with others, travel, have fun…’’
As a leading company in Lebanon promoting health and wellness, ProMax will stay committed to raise awareness in this rope lifting century between the sitting mode and the active mode.
We will assist you clarify all the points related to the program’s implementation in the workplace.
We design with you your experience. How many floors you have? Building design? What’s your company culture?
ProMax organizes DARREJA program details and coordinate with you to prepare an action plan ready to be implemented in the workplace.
Implement the program, engage your team, achieve your corporate wellness goals, increase productivity…Follow up sessions will be adopted to sustain the progress.
We will assist you clarify all the points related to the program’s implementation in the workplace or at home.
Get the number of DARREJA stickers needed from any closest branch.
DARREJA sticker must be placed close to the outside elevator button, to be seen before taking the decision to get inside the elevator.
Start taking action now by taking the stairs and influence others to collect baby steps in their health bank accounts.Together we can!